The BEST AED Available! Or is it?

How controversial does it get? Like many important pieces of medical equipment, the sale and acquisition process of purchasing a life-saving device can be daunting – even outright frustrating. Couple this frustration with an inexperienced acquirer trying to learn and speak a language which heretofore was foreign to them and the migraine really starts to set in. Commonly AED purchasers cite “information overload” during the sales process. Battery Life, Electrode pad life, AED unit self checks, escalating energy vs. fixed energy, semi-automatic vs. automatic, you name it! Medical device manufacturers spend millions of dollars trying to simplify an important and complex medical process (analyzing a patient’s heart rhythm and delivering life-saving therapy – all in a matter of seconds), so why to AED salespeople overindulge the public with banal information? If the AED industry is so easy to understand, any bystander can be a rescuer with little-to-no formal training, and AED units utilize “smart” technology to avoid erroneous diagnosis, why do purchasers commonly hit a state of impasse when analyzing what unit is best for their needs?

Lets face it: all units are great. All units save lives. Nobody on this earth would like to be faced with a situation in which an AED isn’t available to them. So what’s the fuss? Are these features really important, and if so, does the public good which they offer outweigh the potential damage done by possible confusion and delaying device acquisition?

What do you think? Do AED unit differences matter, and if so, which ones?


Open Letter

Valued and Trusted Safety Partners,

We must confess that, like Victoria, we have been keeping a secret. It’s nothing scandalous, however, unless you have the misfortune of not being involved. Once again we turn the safety industry on its head by offering a whole new side of ourselves to you and your organization. As you may have noticed in our previous dealings, we focus on the positive productivity benefits that come with a safe and prepared workforce; we allow you and your employees to do their jobs secure in the knowledge that they are trained to deal with the unexpected and your management team continually compliant without paperwork and maintenance nightmares. Even our logo expresses our positive outlook; unlike the flat line favored by much of our industry, we feature a victorious individual with hands clasped above the head in a triumphant victory dance.

But what of the secret? Annuvia – nationally recognized as a leader in safety training—also provides emergency response/disaster planning, advanced response training, and AED program development, has now introduced an interactive blog to allow the public at large access to information important to them. Stories, ideas, suggestions, and experiences will be shared, which will in turn lead to lives being saved and organizations making training available to their facilities, legislatures learning how they can effectively implement programs that help (not inhibit) proactive programs, and ultimately influence bystander action so that they respond during an emergency.

As with all of our growth, transformations, and expansions, this addition to our company only makes sense as it will help embody our joint mission and promote high-quality research, knowledge, and AED deployment. Ideals we know to save lives. Annuvia. Not a new, coined word; rather an existing Sanskrit word that means to rejuvenate, to restore life. It fits us like a new skin because that is what we do for companies—restore their creative life, shouldering the burdens of compliance and training, providing an energetic, well workforce that can turn its creative attention to what it was hired to do.

Please join us in the celebration by contacting us to offer your feedback, suggestions, and areas of personal interest.

Best regards,

Micah Bongberg, President Annuvia


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