Posts tagged: aeds

Arch’s New AED Map Display Offers More than Directions!

Internationally mapping AED units with real-time location-specific feedback is changing the way AED program managers track their AED unit readiness programs. Large national AED program managers, ultimately responsible for overseeing their firm’s Automated External Defibrillator (AED) unit’s readiness checks, can now use one, user-friendly screen to visually see the status of all of their equipment, internationally, by using the Arch system from Annuvia.

Arch, Annuvia’s new AED Medical Direction and Oversight program, allows AED owners of all sizes to track their AED units through a user-friendly dashboard. AEDs are color-coded and literally placed on a geo-coded map, with satellite imagery, so that AED owners can quickly check the status of their program.


Massachusetts Board of Registration in Dentistry Mandates AED Units – Effective 8/20/10

The Massachusetts Board of Registration in Dentistry has mandated AED units for dental offices that administer anesthesia. Specifically, 234 CMR 6.15 (p. 73 of August 20, 2010 regulations) specifies the equipment and supplies that are required where local anesthesia is administered, and an AED is one of the requirements.


Mississippi State Board of Dental Examiners Adopts AED Mandate

According to Board Number 45, Cardiopulmonary Resuscitation, the Mississippi State Board of Dental examiners adopts a new Automated External Defibrillator (AED unit) mandate for dental offices. Regulation Number 45 reads:

“Effective July 1, 2012, all dental offices in the State of Mississippi shall be required to have a minimum of
one (1) properly functioning Automated External Defibrillator (AED), or equivalent defibrillator, on the
premises of each dental office. Each AED, or equivalent defibrillator, shall be maintained in a properly
functioning capacity at all times. Proof of the availability of a properly functioning AED, or equivalent
defibrillator, shall be made available for review at any time by any member of the Board or by any
designated agent of the Board.”

Let us know what you think!


The Darius Jones Foundation – A Mother’s Crusade to Deploy AEDs

Below is an excerpt from a letter of support written by Annuvia to Ms. Monique Bradley, the President of the Darius Jones Foundation and mother of 15-year-old sudden cardiac arrest victim Darius Jones. Ms. Bradley had the opportunity to take many paths after losing her son, but none more noble than to help prevent other mothers from living through the grief she experienced. Ms. Bradley helps remind those in the Automated External Defibrillator (AED) and CPR training industry remember why we do what we do.

“Ms. Bradley,

Having been in the AED industry since its infancy, Annuvia has had the opportunity to become acquainted with many periods in which an AED unit was deployed as intended, thus resulting in preventable death. Unfortunately, however, we’ve also experienced numerous stories, such as your own, when an AED was not used. That said, your story is special and touched me like few others.

I was incredibly touched by your email and our phone call. I appreciate your candor regarding the ambitious goals you have for The Darius Jones Foundation. The story of your son’s life is truly inspiring and the way you’re bouncing back, setting out to ensure that other parents are not forced to go through the same agony you’ve faced, is equally inspiring.

Stories like yours remind us of the importance of deploying public access defibrillators. Please let us know if there are any specific things we can do to help honor your son’s name and the wonderful Foundation you’re building.

Very best.


Micah Bongberg


Healthy Schools: Wellness and AED units

Many column inches in the daily newspapers have been devoted lately to increasing the nutritional value of the food offerings in our public schools. Like it or not, nearly all of America’s students eligible for free or reduced school lunch programs now eat both breakfast and lunch at school. Effectively, the American taxpayer is responsible for two thirds of the students’ daily nutrition. This is a significant charge for all of us and the fact that we are not doing very well by these children and young adults was recognized recently by 250 nation-wide “eat-ins.” In many areas these well organized “slow food” events did encourage people to think about the possibility of offering more local, fresh ingredients to our students on a daily basis. Certainly, wellness is a topic deserving mush more media attention. Unlike reactive solutions like prescription drugs, emergency treatment options, and health insurance overhauls, or preventative techniques like health screenings, cholesterol testing, or colonoscopies, wellness is a solution to train individuals to make positive, transformative, life-altering decisions – forever.

But what of a more pressing and immediate health issue; that of sudden cardiac arrest, an interruption in the normal heart rhythm, taking the lives of 7,000 to 10,000 school children each year. What about an organized “heart-in” in which cardiac screenings, CPR training, and AED Defibrillator instruction would be available for all student athletes? Of course a healthy diet is desirable, but a healthy heart is much more immediately necessary for any student engaging in vigorous physical activity.

Why limit CPR and AED training to the adults in charge of youth sports? The students themselves are much more likely to work out with peers on and off the field, thus far more likely to be closer to a victim in a sudden cardiac emergency than is the coach or referee or even the paramedic assigned to the event, if there is one.

Preparedness could easily be as much a part of sports training as are the ubiquitous push ups and crunches. The audience is already there and willing to be instructed. Because of the nature of the leisure time activities in which this age group engages, the idea of using an AED device is a natural and not to be feared. There exists a huge untapped resource of potential life savers today in our own schools. Train them to save lives today and continue to work toward providing them healthy nutrition in the longer run.


Individuals are the Numerator with SCA Saves

Anne Kelly’s piece, Odds of Surviving Cardiac Arrest Unchanged (KFYR-TV 12/9/09), accentuates disturbing and, perhaps, counter-productive figures related to out-of-hospital cardiac arrest. Kelly cites national Sudden Cardiac Arrest survival rates and stubborn statistical data that industry insiders see time and time again – Out-of-hospital survival rates are less than 5%, according to the American Heart Association (AHA). Correctly, Kelly correlates this “stagnant” data to poor and/or inadequate training, even in the face in increased awareness and deployment of life-saving Automated External Defibrillators (AED Units).

Kelly fails to mention, however, that “minor” adjustments to a numerator in any equation wherein the denominator is large, will provide a similar quotient to that which was previously calculated. That is, since SCA kills approximately 350,000 people each year (a HUGE denominator) and only 5% are saved (17,500; a SMALL numerator, relative to the denominator) to see a one-percent adjustment in survival rates, 3,500 new lives must be saved! When stepping away from the long-division and humanizing the math, 3,500 people becomes a meaningful number of lives. For reference, UNICEF reports that child abuse leads to 3,500 child deaths each year.

For arguments sake, let us assume that we’re rounding to the hundreds place – after all, these are just numbers, right? Saving an additional 1,749 lives would result in just under a 0.5% increase to national survival rates, yielding a new quotient of …. 5%!!! (17,500 + 1,749 = 19,249 / 350,000 = 5%) Therefore, when we look at a societal problem such as SCA, far-and-away America’s greatest killer and one that is preventable in most cases (studies indicate with early defibrillation survival rates can exceed 70%), we mustn’t be concerned with national averages unless we’re also prepared to weigh the humanistic reality of the numbers – the numerator. Regularly speaking with SCA Survivors gives me strong reason to believe that they’d like to be counted as more than 0.00028% or a part of the Numerator in a division problem. So I ask, are the daily SCA saves meaningful and are AED units and wide-spread CPR training making a difference or are they irrelevant, leaving the national averages “unchanged?”


Changing Demographics in the Workplace and its Effect on Corporate Health & Wellness Programs

An unanticipated side effect of the current economic climate is the changing demographic in the workplace. Long time employees are staying on the job and retiring later than did their predecessors, uncertainty about the future coupled with the fact that Social Security benefits that are not fully payable until age 66. More than one retiree has stayed in the workplace several years past a planned retirement date to hedge against shaky company pension funds.

But what of the younger worker, commonly referred to as Gen X? Clearly, as fewer workers are choosing retirement, correspondingly fewer younger workers are being hired. This change has greatly affected the demographics of the work place leading to a general graying of employees. The factors are far reaching, not the least of which is an impact upon corporate health and wellness care benefits. A shift from an emphasis upon health care for middle aged workers–traditionally a low risk group to insure– to the needs of workers previously considered “retirement age” has affected the amount of coverage employers are able to offer as well as the premium price tag employees and employers alike must pay due to higher risk factors associated with aging.

In spite of the fact that today’s “baby boomer” is more likely to eat healthily, exercise regularly, and less likely to smoke, there are health factors associated with aging such as high blood pressure and increased cardiac issues. Add to these the stress factor associated with the uncertain economy and the potential for strain upon the health care system is undeniable. Consider the strain upon the already thin company profit margin and the stress cycle begins anew.

It is time that employers recognize that the corporate health and wellness programs they provide must address the needs of the older worker. The risk for sudden cardiac arrest during exercise is twenty times as high as when at rest. Employers would be well advised to put into practice preventive programs as well as to equip all their workers with the skills necessary to address sudden cardiac arrest such as CPR training and Automated External Defibrillator (AED) Unit deployment. The odds are that the longer a person lives and works, the greater the chance a cardiac event will be witnessed. The burden does not rest solely upon the employer, however. It is incumbent upon the older worker to make appropriate life style changes if needed as well as to become informed about interventions that may be necessary. This dual responsibility awareness forges the best possible work partnership, a situation where each is working with the other for mutual benefit.


Automated External Defibrillators (AEDs) vs Fire Extinguishers

Consider this –

– There are millions of fire extinguishers deployed in buildings throughout the United States, while Automated External Defibrillators (AED units) offer less than 1% market saturation.

– Structures built from all types of materials are required to have fire extinguishers on site, while few buildings require defibrillators.

– A fire extinguisher might result in limited property damage, but its effect on saving a life is uncertain. Conversely, AED units will prevent death for the majority of Sudden Cardiac Arrest victims if applied in a timely manner.

– While fires spread quickly and do risk life, if SCA isn’t treated within 3-5 minutes, the victim’s chances of survival are less than 5%

– Today’s technology gives warning during the early, incipient stages of a fire, while Sudden Cardiac Arrest is instant and by definition shows no signs or symptoms before attacking its victims.

– Fires are a result of three things: oxygen, heat, and fuel. You take out one element and the fire will go out. Sudden Cardiac Arrest can attack any individual no matter their age, ethnicity, or background.

And yet –

According to the National Fire Protection Association’s (NFPA) 2007 report, “Fire Loss in the United States During 2007” there were 3,430 civilian and 102 firefighter deaths during the year. By comparison, Sudden Cardiac Arrest (SCA) was estimated to take the lives of over 350,000 Americans during the year, far and away the country’s leading killer.

Certainly fires are tragic and all avoidable deaths, from fires or otherwise, have a detrimental impact on communities, families, and involved parties. However with so much attention paid to fires and fire-related deaths and so little to Sudden Cardiac Arrest (SCA) deaths, one must wonder about the inadequacies in coverage and attention between the two preventable occurrences.

Access to the life saving equipment to be able to respond to incidents is critically important for any type of emergency!


Workplace safety training in today’s economy

Imagine a co-worker collapses, an ambulance pulls up to your organization, and paramedics begin taking life-saving measures next to computers, telephones, and cubical walls. What had been until now a normal day, suddenly transforms into anything but normal. It is natural for anyone who witnesses this incident to experience a range of emotions – shock, distress, anxiety, concern. With Sudden Cardiac Arrest (SCA) killing 1000 people every day in the US – more than breast cancer, HIV/AIDS, gun shot wounds, and car accidents COMBINED – it is certain that many of these deaths occur daily in the workplace.

With cost overruns, delayed sales close dates, reduced sales packages, and general market instability, business managers are forced, like never before, to plan for the unexpected. Significant injury and illness in the workplace affects all aspects of an organization and strikes even the large firms which are typically perceived to be resilient to one-person injuries due to their size. There is also the belief that such organizations are compartmentalized with employees forming personal relationships only with those in their department and sitting adjacent to them, which is a misconception.

The outcome of the incident described before, is directly correlated to the time and severity of the recovery process for everyone involved with it. A state of shock is long-lasting and powerful. Most organizations understand that while it is important to address an incident by being sensitive to their employees and allowing them adequate time during the grieving process, it is also important to transition the firm to normal business operations as quickly as possible – especially when precious resources are scarce and employees are nervous about their employment, as during poor economic conditions.

We all wish to be the anomaly of Sudden Cardiac Arrest’s reach and avoid it entirely however it is virtually impossible to do so given its effect on victims of all ages, races, and sexes. SCA strikes everyone and everywhere. Defibrillation within 3-5 minutes can result in greater than a 70% chance of survival, however, across the country today’s average save rates are less than 5%. Studies indicate the important role the public plays in mitigating the severity of cardiac arrest by providing early and proper CPR and early defibrillation.

Employees of organizations across the country are looking at the statistics and beginning to ask their employers ‘why aren’t we installing AED units and increasing the chance of survival at our office from 5% to over 70%?’ The business case for deployment becomes much more compelling when decision-makers analyze costs associated with decreased productivity, absent employees, presenteeism (when employees are in the office but unfocussed), and similar costs which commonly aren’t analyzed.

In a tough economy, organizations are forced to look at their bottom lines like never before. One way to save financial resources is to analyze the investment of only a few thousand dollars for effective, safe, and efficient AED programs versus the potential financial impact of lost productivity, higher absenteeism, and decreased morale after a death at the workplace. Such economic analysis doesn’t include the most important comparative measure of all, the “cost” associated with lost life. Automated External Defibrillator (AED) units are simply the right thing for employer’s to provide, in good times and bad.


Will AED units be as common as the fire extinguisher?

As a national CPR/AED training organization and multi-unit AED distributor, Annuvia has the opportunity to gain a very unique perspective on what is driving the AED industry’s growth. Studies indicate that bystanders play an important role during America’s most common killer – Sudden Cardiac Arrest emergencies.

Businesses and organizations of all sizes are increasingly deploying Automated External Defibrillators (AED Defibrillator) to provide an additional layer of safety for their employees. Some industry analysts have posited that AED units are anticipated to be as commonplace as fire extinguishers in the coming years. To help shed light on why the industry has grown so rapidly, Annuvia has released a report outlining the top five defibrillator drivers.

Five Greatest Defibrillator Drivers:
1. Significant Preventable Deaths
2. Laws, Statutes & Mandates Requiring AED Units
3. Possible Negligence Litigation
4. Widespread Adoption & Defibrillator Program Support
5. Improved Immunity Protection for AED Programs

It is our hope that by exposing would-be buyers (of AED units) to our vast research and analytical approach to this challenging industry, we can not only inform organizations of why other, potentially similar, groups are deploying AEDs, but ideally open management’s eyes to why this initiative is important.

To receive a FREE copy of the Five Defibrillator Drivers, please contact Annuvia at or with the subject line “Five Defibrillator Drivers” in your correspondence. Learn how the Automated External Defibrillator industry is growing and how your organization might be affected!


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